Safe sex awareness campaigns

http://www.youtube.com/watch?v=AGZ33Bu1Y7s

^ a link to a video of the recent NHS awareness campaign, "worth talking about".

Though I originally sneered a little at many parts of this advert and campaign, I mean the girl and the mother at the beginning... who has a conversation like that about something happening on a soap drama?

"ooooo, I hope they are gonna use protection...." "yeah mom. I do to..."

I dunno. Maybe someone somewhere does it. But it seemed a little silly. The other convos... yeah, I could imagine them happening somewhere.

But I realised the core message of this campaign, to get people talking and being more open, was a different tactic to anything I can think of before aimed at my age group (and younger). It was better. More digestable. Less patronsing and cringeworthy (although I can't say I liked the red jelly bouncing letters spelling out 'worry'. Seriously now... urrrrgh).

Previous campaigns, such as these:

http://www.youtube.com/watch?v=yKG15lAif28 (want respect use a condom)

http://www.youtube.com/watch?v=QJ0hCFrx4lg&NR=1 (condom essential wear)

annoyed me if anything. However, allowances to the Respect campaign... I'm definitely not the target audience. Aimed at a younger, "working class" and/or "chavvy" audience, the type of language and characters used is probably spot on. But the reactions.... "aw mate, you're in goal. You can practice putting your gloves on"... I can't imagine it.

As for the condom essential wear, the imagery and concept was interesting and is enough in itself to get the message across. But I was completely put off by the whispery, "scary" voice at the end. And the attempt to make the logo look like a fashion brand... fail.

These sorts of campaigns are extremely difficult, I understand that completely.

My main reason for featuring the "worth talking about campaign" was for its tone of voice, and how the suggest the personality and feelings through the type in the speech bubbles. It also aligns with my main idea, which can be seen in my layout pads.