Sunday, 25 April 2010
Don't do politics
I remember seeing this on television myself, and liking its message even though at the time I was not old enough to vote. It puts across just how politics can affect even the smallest aspects of your everyday life, and almost instills the sense of guilt at complaining (which we Brits can be known for) if we can't be bothered to do anything about it.
Votes are power
Advert to encourage people to vote.
Again, another one of those adverts that seems to have a "be grateful" underlying message.
The possible power of facebook?
http://www.facebook.com/topic.php?uid=113749985304255&topic=515
As seen before Christmas, the power to mobilise groups of people united under one cause, from the comfort of your own home.
As seen before Christmas, the power to mobilise groups of people united under one cause, from the comfort of your own home.
Popvox
http://www.parliament.uk/education/online-resources/parliament-explained/popvox/popvox.htm
^ to be used for
- information
- looking at visual style
Not liking the "voice of the people" strapline. Much too assuming.
"The good thing is that, in this country, you can have an influence on it and the way it affects the world around you."
^ a kind of... "you're better off here than elsewhere" sort of vibe.... to make us feel grateful.
"The world is changing fast and this is no time to be a passive spectator, watching those changes happen around you."
"So simple really and yet it can make a real difference."
^ Kind of like making a false promise... not giving all the info. With the electoral system, and "safe" constituencies out there... its not exactly true.
^ to be used for
- information
- looking at visual style
Not liking the "voice of the people" strapline. Much too assuming.
"The good thing is that, in this country, you can have an influence on it and the way it affects the world around you."
^ a kind of... "you're better off here than elsewhere" sort of vibe.... to make us feel grateful.
"The world is changing fast and this is no time to be a passive spectator, watching those changes happen around you."
"So simple really and yet it can make a real difference."
^ Kind of like making a false promise... not giving all the info. With the electoral system, and "safe" constituencies out there... its not exactly true.
Safe sex awareness campaigns
http://www.youtube.com/watch?v=AGZ33Bu1Y7s
^ a link to a video of the recent NHS awareness campaign, "worth talking about".
Though I originally sneered a little at many parts of this advert and campaign, I mean the girl and the mother at the beginning... who has a conversation like that about something happening on a soap drama?
"ooooo, I hope they are gonna use protection...." "yeah mom. I do to..."
I dunno. Maybe someone somewhere does it. But it seemed a little silly. The other convos... yeah, I could imagine them happening somewhere.
But I realised the core message of this campaign, to get people talking and being more open, was a different tactic to anything I can think of before aimed at my age group (and younger). It was better. More digestable. Less patronsing and cringeworthy (although I can't say I liked the red jelly bouncing letters spelling out 'worry'. Seriously now... urrrrgh).
Previous campaigns, such as these:
http://www.youtube.com/watch?v=yKG15lAif28 (want respect use a condom)
http://www.youtube.com/watch?v=QJ0hCFrx4lg&NR=1 (condom essential wear)
annoyed me if anything. However, allowances to the Respect campaign... I'm definitely not the target audience. Aimed at a younger, "working class" and/or "chavvy" audience, the type of language and characters used is probably spot on. But the reactions.... "aw mate, you're in goal. You can practice putting your gloves on"... I can't imagine it.
As for the condom essential wear, the imagery and concept was interesting and is enough in itself to get the message across. But I was completely put off by the whispery, "scary" voice at the end. And the attempt to make the logo look like a fashion brand... fail.
These sorts of campaigns are extremely difficult, I understand that completely.
My main reason for featuring the "worth talking about campaign" was for its tone of voice, and how the suggest the personality and feelings through the type in the speech bubbles. It also aligns with my main idea, which can be seen in my layout pads.
^ a link to a video of the recent NHS awareness campaign, "worth talking about".
Though I originally sneered a little at many parts of this advert and campaign, I mean the girl and the mother at the beginning... who has a conversation like that about something happening on a soap drama?
"ooooo, I hope they are gonna use protection...." "yeah mom. I do to..."
I dunno. Maybe someone somewhere does it. But it seemed a little silly. The other convos... yeah, I could imagine them happening somewhere.
But I realised the core message of this campaign, to get people talking and being more open, was a different tactic to anything I can think of before aimed at my age group (and younger). It was better. More digestable. Less patronsing and cringeworthy (although I can't say I liked the red jelly bouncing letters spelling out 'worry'. Seriously now... urrrrgh).
Previous campaigns, such as these:
http://www.youtube.com/watch?v=yKG15lAif28 (want respect use a condom)
http://www.youtube.com/watch?v=QJ0hCFrx4lg&NR=1 (condom essential wear)
annoyed me if anything. However, allowances to the Respect campaign... I'm definitely not the target audience. Aimed at a younger, "working class" and/or "chavvy" audience, the type of language and characters used is probably spot on. But the reactions.... "aw mate, you're in goal. You can practice putting your gloves on"... I can't imagine it.
As for the condom essential wear, the imagery and concept was interesting and is enough in itself to get the message across. But I was completely put off by the whispery, "scary" voice at the end. And the attempt to make the logo look like a fashion brand... fail.
These sorts of campaigns are extremely difficult, I understand that completely.
My main reason for featuring the "worth talking about campaign" was for its tone of voice, and how the suggest the personality and feelings through the type in the speech bubbles. It also aligns with my main idea, which can be seen in my layout pads.
"Young voters are much more discerning than you think"
http://www.independent.co.uk/opinion/commentators/mark-donne-young-voters-are-much-more-discerning-than-you-think-1928048.html
^ Tres interesting article.
"With almost 70 per cent enjoying daily online engagement, this vast shoal is by far the largest demographic group to suck in information and regularly share it."
"political disaffection may be a consequence of well-informed opinion, rather than a lack of it."
"The biggest off-put for young voters ... a belief in the unhindered ability of corporate media and corporate lobbying monoliths to terrify and bribe would-be governments."
"They are tolerating but also rejecting mass media and "savvy" product associations, and are seeking out something which suggests integrity to them."
^ Tres interesting article.
"With almost 70 per cent enjoying daily online engagement, this vast shoal is by far the largest demographic group to suck in information and regularly share it."
"political disaffection may be a consequence of well-informed opinion, rather than a lack of it."
"The biggest off-put for young voters ... a belief in the unhindered ability of corporate media and corporate lobbying monoliths to terrify and bribe would-be governments."
"They are tolerating but also rejecting mass media and "savvy" product associations, and are seeking out something which suggests integrity to them."
First-time voters QT facebook page
http://www.facebook.com/pages/BBC-First-Time-Voters-Question-Time/300649652167
Searched this out... not much activity. Only 267 members the last time I visited this page on the 26 April. Clearly it either hasn't been advertised enough, or hasn't earned the respect of its audience for them to want to join.
I'd say a bit of both, but the former is probably the biggest reason why. I hadn't even known there was going to be a First-time voters Question Time, otherwise I would have watched it. It was put on the 3rd March. And it is not available on iplayer anymore. You'd think that because there is a general election coming up, they'd make it available as a resource, a piece of information for young people to refer to, despite the fact it was regardless of how it was received.
Searched this out... not much activity. Only 267 members the last time I visited this page on the 26 April. Clearly it either hasn't been advertised enough, or hasn't earned the respect of its audience for them to want to join.
I'd say a bit of both, but the former is probably the biggest reason why. I hadn't even known there was going to be a First-time voters Question Time, otherwise I would have watched it. It was put on the 3rd March. And it is not available on iplayer anymore. You'd think that because there is a general election coming up, they'd make it available as a resource, a piece of information for young people to refer to, despite the fact it was regardless of how it was received.
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