Cringeworthy.

http://news.bbc.co.uk/newsbeat/hi/the_p_word/newsid_10070000/newsid_10076300/10076388.stm

Click on the link above to view a video, created by BBC Radio1 newsbeat, that attempts to explain the election process to first time voters. It is presented by a hardly known glamour model (at least I have no clue who she is).

A summary of my thoughts:
- patronising
- cringeworthy
- insulting to young people's intelligence

Obviously everyone has varying levels of intelligence and comprehension of politics, but the BBC themselves define their audience as:

- better educated than ever before. (www.bbc.co.uk/commissioning/radio/network/.../Radio1_audience.pdf)

I think the majority of young people likely to watch this video or listen to radio one would be turned off by this effort to explain the election to them. Even if useful, I think the style and tone of it makes it laughable and uninspiring, despite any useful information it provides.